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    Support & Service

    Support, Service, and Operational Ownership

    Flowstates acts as your messaging operations layer — managing routing, monitoring, escalation, and vendor coordination so your team doesn't have to.

    A managed service, not just a platform

    Flowstates is not just infrastructure — it is a managed messaging operations service.

    We take responsibility for the day-to-day operation of your messaging environment, including monitoring, routing, vendor coordination, and issue resolution.

    This means your team does not need to manage multiple messaging providers, chase vendors, or troubleshoot delivery issues internally.

    What Flowstates owns operationally

    Flowstates acts as the operational layer between your systems and your messaging vendors. We take ownership of:

    Vendor coordination and communication
    Bind setup and configuration
    Routing setup, optimisation, and changes
    Message flow monitoring across channels
    Incident detection and escalation
    Ticket creation and vendor follow-up
    Failover configuration and governance
    Ongoing maintenance and routing updates

    Our goal is to provide a single operational point of ownership across your messaging stack.

    What your team remains responsible for

    Flowstates is designed to reduce operational burden — not remove visibility or control. Your team remains responsible for:

    Defining messaging use cases and business logic
    Managing customer data and consent
    Managing commercial relationships with vendors (if using BYOV)
    Internal system integrations and application logic

    We work alongside your team to ensure messaging infrastructure supports your business requirements effectively.

    Monitoring and incident response

    Flowstates continuously monitors messaging activity, routing behaviour, and vendor performance.

    When issues occur, we:

    1Detect and triage the issue
    2Identify whether the issue is internal, vendor-related, or configuration-based
    3Take action — including rerouting, failover, or escalation
    4Raise and manage tickets with vendors where required
    5Communicate progress and resolution

    Our role is to ensure issues are handled quickly and consistently, without requiring your team to manage multiple vendors.

    Vendor escalation and coordination

    In multi-vendor messaging environments, identifying and resolving issues can be complex. Flowstates acts as your escalation layer:

    We raise and manage tickets with messaging vendors
    We track vendor responses and progress
    We coordinate resolution across multiple providers where needed
    We provide your team with a single, consolidated view of the issue

    This removes the need for your team to manage multiple vendor relationships during incidents.

    Failover and routing governance

    Flowstates manages routing logic and failover configuration across your messaging environment. This includes:

    Configuring primary and secondary routes
    Managing failover conditions and thresholds
    Adjusting routing based on performance and availability
    Supporting multi-channel fallback where configured

    Failover behaviour depends on your configured vendors, channels, and use case requirements, but our goal is to reduce reliance on any single provider.

    Service availability

    Flowstates is designed for high availability and operational resilience.

    99.99% gateway SLA uptime
    Redundant routing and vendor strategies
    Continuous monitoring across messaging flows

    We aim to maintain consistent service performance and minimise disruption through proactive monitoring and operational control.

    Change management

    Messaging environments evolve over time — new routes, new vendors, and new requirements. Flowstates supports:

    Routing updates and optimisation
    Vendor additions or changes
    Bind setup and reconfiguration
    Adjustments to failover and routing rules

    Changes are managed in a structured way to ensure continuity and minimise disruption.

    Support model

    Flowstates provides ongoing support as part of the managed service. Support includes:

    Operational support for messaging issues
    Routing and configuration support
    Vendor coordination and escalation
    Ongoing optimisation and maintenance

    Support is integrated into the service — not an add-on.

    What working with Flowstates looks like

    When you work with Flowstates:

    You have a single operational partner for messaging
    You do not need to manage multiple vendors during incidents
    You gain visibility across routing and delivery
    You reduce internal operational overhead
    You maintain flexibility across vendors and channels

    We focus on making messaging infrastructure easier to operate and more reliable as your business grows.

    Getting started

    We begin by reviewing your current messaging setup, vendors, and requirements. From there, we:

    1Connect your existing vendors or deploy routing via Flowstates
    2Configure routing, failover, and monitoring
    3Establish operational workflows and escalation paths

    Most deployments are completed within a structured onboarding process, depending on complexity.

    Need support without building an internal messaging operations team?

    We can review your current setup and show how Flowstates can take on the operational burden while improving reliability and control.