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    Country guides

    SMS country guides

    Practical sender, registration, compliance and delivery guidance by market — written for the team that has to launch the traffic, not just read the rules.

    Three layers, kept separate

    Every guide labels each fact so you know whether it is binding, supplier-specific or our own standard. Blurring those three is how launches get blocked.

    • Law / regulation

      Binding obligations from national legislation and the telecoms regulator.

    • Carrier or route policy

      Rules enforced by operators, aggregators or providers on the specific route your traffic uses. Route-dependent and subject to change.

    • Flowstates recommendation

      What we ask customers to do to protect deliverability and stay comfortably inside both of the above.

    Available guides

    Markets in progress

    Being written — not published yet.

    • IrelandIE · +353 · UK & IrelandIn progress
    • PortugalPT · +351 · EuropeIn progress
    • FranceFR · +33 · EuropeIn progress
    • ItalyIT · +39 · EuropeIn progress
    • NetherlandsNL · +31 · EuropeIn progress
    • PolandPL · +48 · EuropeIn progress
    • CanadaCA · +1 · North AmericaIn progress
    • SingaporeSG · +65 · Asia PacificIn progress
    • AustraliaAU · +61 · Asia PacificIn progress
    • IndiaIN · +91 · Asia PacificIn progress
    • South AfricaZA · +27 · Middle East & AfricaIn progress
    • United Arab EmiratesAE · +971 · Middle East & AfricaIn progress

    More country guides are in preparation. We publish a market once we can separate statute from live route policy with sources.

    Need a market we have not published yet?

    Tell us the destination, traffic category and volume and we will review the routes and the policy that would apply to you.

    Request a country route reviewBook a messaging review