A CPaaS platform for customer communications
Run campaigns and customer journeys across SMS, voice, email and WhatsApp from one operational platform.
Upload and personalise recipient data, validate every send, schedule communications, monitor delivery and engagement, and understand usage and costs across teams and client accounts.
Flowstates supplies and operates the messaging channels and delivery routes as standard. Existing provider credentials can also be connected where you need to retain a commercial agreement, regional route or specialist provider.
Quick answer
CPaaS (Communications Platform as a Service) lets teams send SMS, RCS, WhatsApp and email through APIs and a web app instead of carrier contracts. Flowstates supplies and operates the platform: we set up the gateway, run routing, vendor failover and monitoring, and give your team campaign, journey and reporting tools in TruContact.
Campaigns, journeys and reporting in one platform
TruContact is Flowstates' communications platform as a service — a practical CPaaS for teams that need to send customer communications at scale and understand exactly what happened after each send.
Use the same platform for service notifications, alerts, reminders and marketing campaigns, rather than operating separate tools for each channel or team.
Four channels, one operational platform
From urgent alerts to personalised campaigns, TruContact gives teams one place to prepare communications, schedule them, monitor delivery and investigate individual customer activity.
SMS
Run transactional and marketing campaigns, personalise messages using uploaded customer data, remove duplicate recipients and send tests before launch. Search delivery history by phone number, monitor inbound SMS and export delivery and error reports.
Voice
Upload recorded audio or generate voice audio from text. Schedule calls, configure retry rules and review call status, call history and billed seconds.
Create personalised email campaigns using reusable templates and standard or per-recipient attachments. Track delivery, opens, clicks and bounces, search activity by recipient, monitor API-driven email traffic and manage domain warm-up.
Run template-based WhatsApp campaigns with personalisation and message previews. Configure provider credentials and delivery routes, then track sent, delivered, read, failed and rejected messages at campaign and recipient level.
Upload, personalise, validate, schedule and measure
One working pattern across every channel, so teams learn the platform once.
Upload
Bring recipients in from CSV or Excel files using the customer data you already hold.
Personalise
Insert names, account details, dates and other recipient fields into messages, emails and templates.
Validate
Remove duplicate recipients, respect blocked contacts, and check content with previews and test sends.
Schedule
Set campaigns, emails and calls to go out at the right time without manual intervention.
Measure
Review delivery, failures, engagement and spend, investigate individual recipients and export the results.
- 18,420 recipients loaded
- 312 duplicates removed
- 47 blocked contacts skipped
- Test send delivered to 3 numbers
Example data
Build journeys that stop when the customer acts
Set an entry condition, add waits, send on the channel that suits the moment, branch on what the customer did, and define clear exit rules. A journey ends as soon as the customer completes the action you asked for, so nobody is chased after they have already paid, replied or confirmed.
- Entry conditions from your own recipient data or daily files
- Waits between steps, measured in hours or days
- Channel actions across SMS, voice, email and WhatsApp
- Decisions based on delivery and engagement behaviour
- Immediate exit the moment the desired action is completed
- Unresolved cases routed to the relevant team
Example data
Operational capabilities that matter at scale
The parts teams ask about once they start sending real volume.
Personalised documents and short links
Generate a recipient-specific PDF at send time. Attach it to an email, or deliver it through a unique SMS or WhatsApp short link, including a branded domain.
Regional data processing
Keep message processing and campaign data in the region expected by the customer, business or regulator.
Reporting and recipient investigation
Review delivery, engagement and spend by campaign and channel, then inspect an individual recipient's message, call, document, link and suppression history.
Multi-client and account control
Separate activity by customer, brand, department or purpose using campaign tags, account-level reporting, multi-client management, roles and permissions.
Example data
Campaigns and APIs on the same messaging layer
Use TruContact for team-led campaigns and customer journeys. Use Flowstates Messaging and OTP APIs for application-led notifications, transactional communications and verification traffic.
Separately from the TruContact campaign channels, the wider Flowstates Messaging API can support RCS alongside SMS, WhatsApp and email, using Flowstates-provided routing or a connection to an existing provider.
What teams get out of TruContact
- Faster campaign launches
- Less repetitive administration
- Better personalisation
- Fewer duplicate or unnecessary sends
- Faster recipient-level delivery investigation
- Clearer oversight across teams, channels and clients
- Better visibility of usage and communication costs
- Scaling communications without scaling repetitive manual work
Built for service communications, with marketing alongside
The same platform, whether a message has to be seen or has to sell.
Alerts
Outages, fraud warnings and time-critical service notices that must be seen.
Reminders
Appointments, renewals, payments and shift confirmations, scheduled in advance.
Service updates
Order, delivery, account and case updates, personalised per recipient.
Marketing
Promotional campaigns across SMS, email and WhatsApp templates, reported per campaign.
The full TruContact feature set
TruContact is the branded product behind this platform. The product page covers every channel capability, the operational controls and the reporting in detail.
Explore TruContactSee TruContact on your own use case
Bring your channels, recipient data and reporting requirements. We will show how TruContact can support campaigns, journeys, delivery investigation and communication-cost reporting.