What we expect to see in place before a Chile route goes live.
Law / regulation
Record the legal basis and the source of every recipient record.
Flowstates recommendation
For promotions, retain the recipient, timestamp, source, wording or version, and the purpose the opt-in covered.
Flowstates recommendation
Identify the sending brand and the purpose of the message in the body, because the senderID is commonly rewritten.
Law / regulation
Provide an easy, free opt-out route so recipients can request suspension of promotional messages, and stop sending once they do.
Flowstates recommendation
Support Spanish-language stop requests such as BAJA or SALIR and suppress promptly. We do not present any single keyword as a statutory requirement.
Law / regulation
Ingest and honour applicable SERNAC No Molestar requests for your company.
Flowstates recommendation
Maintain an internal suppression and do-not-disturb list across every sending system, not per campaign tool.
Flowstates recommendation
Do not use purchased lists.
Flowstates recommendation
Schedule by recipient local time and avoid late-night non-urgent traffic. We do not invent a universal statutory campaign window for Chile.
Flowstates recommendation
Use a branded short domain rather than a public or shared URL shortener.
Carrier or route policy
Validate the exact sender, use case and route before launch — behaviour differs between suppliers on the same destination.
Carrier or route policy
Rate-limit by sender and route. A domestic long number is not a high-throughput campaign senderID and some routes apply very low per-number anti-spam limits.
Flowstates recommendation
Keep template, consent, campaign, suppression and route-approval records.