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    Solution · Aggregator in a Box

    Run an aggregator's job without becoming one.

    The operating model of an SMS aggregator, packaged for your business: onboard your own customers onto a multi-tenant platform, connect and manage vendors, control rates, margin and billing, and run day-to-day messaging operations with Flowstates behind you — without building an aggregator from scratch.

    Book a Messaging ReviewMessaging gateway as a service

    What "aggregator in a box" actually means

    An aggregator sits between your application and the messaging vendors and carriers. They route, retry, fail over, monitor, escalate and report. We take that role and turn it into a product layer — yours to operate, ours to support.

    Operating modelVendor control - before vs after
    Fragmented setup
    Routing logicApplication codeHardcoded
    Failover configVendor A dashboardPartial
    Performance data3 separate dashboardsNo unified view
    Support ticketsPer-vendor portalsFragmented
    Cost trackingMonthly invoicesReactive
    Control is spread across systems. No single view. No single owner.
    Managed with Flowstates
    Routing logicFlowstates routing engineCentralised
    Failover configManaged failover rulesAutomated
    Performance dataUnified dashboardReal-time
    Support ticketsSingle escalation layerManaged
    Cost trackingCross-vendor analyticsProactive
    One layer. One view. Operationally managed.

    Build it in-house, or run the box

    The same capabilities — without the multi-year build, the staffing, or the ongoing telecom-engineering tax.

    Capability
    Build in-house
    With Flowstates
    Multi-vendor routing & failover
    Months of telco engineering, kept current per market
    Configurable per customer, day one
    Vendor binds & SMPP / API integrations
    Per-vendor work, recurring as APIs change
    Maintained as part of the service
    Delivery & performance monitoring
    Custom dashboards, SREs on call
    Built-in, sliced by route, vendor, BU, country
    Escalation to vendors & carriers
    Internal NOC, 24×7 staffing
    Run by Flowstates ops on your behalf
    Commercial flexibility (BYOV)
    You own all contracts, you carry all risk
    Keep your contracts or use ours, mix freely
    Reporting by country / vendor / BU
    Stitched together from vendor exports
    Single view, same data, different lens

    The same operating surface, five ways

    Routing, performance and cost — sliced by the dimension that matters to whoever's asking.

    Flowstates - Vendor Performance and Delivery Report
    LiveToday · 16 Mar 2025
    View byCountryVendorBusiness unitChannelUse caseSame data, different lens
    Total attempts
    141,736
    +8.2%
    across 6 vendors
    Delivery rate
    99.6%
    +0.1%
    DLR (T)
    Avg delivery delay
    1.8s
    -0.3s
    p95: 3.2s
    Failovers triggered
    14
    all successful
    Total vendor cost
    €12,789
    -4.1%
    today
    VendorChannelAttemptsSuccessfulSubmittedASR %DLR (S)DLR (T)DeliveredReportedHLRAvg delayVendor costStatus
    VonageSMS42,38142,29842,38199.8%99.9%99.7%42,25142,25199.4%1.2s€3,812.40healthy
    SinchSMS18,49218,47118,49299.9%100.0%99.8%18,45518,45599.6%1.4s€1,294.44healthy
    Meta APIWhatsApp38,91238,90438,912100.0%100.0%99.9%38,89138,891—0.8s€5,446.80healthy
    SinchRCS12,84712,80912,84799.7%99.4%99.1%12,73112,731—2.1s€1,798.58healthy
    SendGridEmail29,10429,08729,10499.9%99.6%99.5%28,95928,959—3.4s€436.56healthy
    TwilioSMS000————————standby
    TotalAll141,736141,569141,73699.9%99.8%99.6%141,287141,287—1.8s€12,788.78

    Run, not deployed

    An aggregator isn't a one-time install. Routes degrade, vendors change APIs, carriers update filtering, regions shift. We operate the box continuously.

    Three ways to run it

    Self-operated

    Your team runs the gateway. We provide the platform, BYOV, monitoring and escalation tooling, and back you up.

    Co-managed

    Shared operation. We handle routing changes, vendor escalations and incident response. Your team retains commercial control.

    Fully managed

    We operate the gateway end-to-end against your SLA targets — channels, vendors, monitoring and reporting.

    Where this fits

    Same product, different buyer language.

    Messaging as a Service

    API-first managed messaging stack for product and engineering teams.

    Read about Messaging as a Service

    Messaging Gateway as a Service

    Routing, failover and vendor operations for messaging and telecom teams.

    Read about Messaging Gateway as a Service

    Managed Gateway as a Service

    Outsource the day-to-day operation of your existing messaging gateway.

    Read about Managed Gateway as a Service

    See it against your stack

    We'll map your current vendors, routes and incidents and show you exactly what "aggregator in a box" would replace, augment or simplify.

    Book a Messaging Review