SMS & mobile messaging, native to Marketo journeys.
Add SMS, RCS and WhatsApp to your Adobe Marketo programs with a no-code webhook. We run the gateway, the vendor mix and the deliverability so your team can focus on the campaign — not the carrier.
- No-code webhook for Marketo
- Multi-vendor routing & failover
- Per-campaign reporting & spend
- Preference & opt-out handling
Live in a Marketo program in three steps
No SDK, no custom build. We give you a webhook, the field mapping and a routing config — your team keeps owning the campaign.
Add a webhook in Marketo
Drop our pre-built webhook into your Marketo instance — no developers, no custom code. We supply the URL, headers and payload template.
Map fields to your message
Use Marketo tokens to personalise SMS bodies, sender IDs and routing tags. Keep your existing campaign logic — we just add the channel.
Trigger from any program
Send transactional alerts, journey-driven nudges or bulk campaigns from Smart Campaigns. Flowstates handles routing, retries and DLR processing.
Connect on your terms
Most Marketo customers start with the webhook. When volume grows or security teams get involved, we move to API, SMPP or VPN — no rebuild required.
Webhook (recommended)
HTTPS POST from Marketo to a dedicated Flowstates endpoint. Auth, retry and idempotency handled. Most customers are live the same week.
HTTPS API
Call the Flowstates Messaging API directly from Marketo Smart Campaigns or a backend service for richer payloads and inbound handling.
SMPP or VPN
For high-volume or security-sensitive customers, terminate over SMPP or a private VPN tunnel into our gateway.
Reporting that goes further than Marketo's delivery view
Marketo tells you the message went out. Flowstates tells you which route delivered it, how fast, at what cost, and why anything failed. Same data, finance-ready and ops-ready.
Beyond Marketo's delivery view
Per-route deliverability, vendor mix, latency percentiles and reason codes — sliced by campaign, country and business unit.
Spend you can reconcile
Month-to-date and year-to-date cost by campaign, country and currency. Multi-currency rollups for finance, exportable for your data warehouse.
Opt-out & preference handling
Use your existing preference centre or ours. STOP/HELP keywords, suppression lists and consent state stay in sync with Marketo.
What Marketo customers run on Flowstates
From transactional alerts to large seasonal pushes — one channel layer for the journeys you've already built.
Add SMS to your next Marketo program
30 minutes with our messaging operations team. We'll review your Marketo setup, your routing needs and the fastest path to live.